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Gucci Mémoire d'une Odeur // Review

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Mémoire d'une Odeur  is Gucci's latest fragrance designed to "...explore the power of memories, bringing them back from the past and making them live in the present." This is the first universal fragrance from the brand and the third curated by Alessandro Michele , designer and director of Gucci . He has been the director at Gucci since 2015 and has done an incredible job at modernizing the brand in many ways, but most notably with his eccentric and innovative designs. I was excited to hear that he curated this fragrance, as well!  I never tried any of Gucci's fragrances before, but just from testing them in stores I can tell that they have a wide range of different scents that would appeal to many, paired with minimal and luxe packaging.  Mémoire d'une Odeur  fits really well in the Gucci fragrance lineup in that regard!  Gucci   Mémoire d'une Odeur  retails for $74 (1.3 oz), $95 (2 oz) and $120 (3.3 oz) at Ulta, Sephora, Macy's, Neiman & M...